A Pillar in the Modern Music Industry

With over three decades of experience, Mr. Life Griffith is a veteran music industry executive known for his influential role in shaping the careers of international superstars across diverse genres. From Erykah Badu, Chico Debarge, Tribe Called Quest,Run DMC, Lost Boyz, Heavy D, Snoop Dogg, Mobb Deep and Rakim, Life’s strategic marketing and promotions have earned his clients more than a dozen Grammy Awards, over 100 million records sold, and generated over $500 million in global revenue.

Early Career and Rise to Prominence

Born in Brooklyn to Belizean parents and raised in Queens, New York, Life’s music career began in 1989 as an intern for Rush Artist Management under the mentorship of hip-hop moguls Russell Simmons and Lyor Cohen. Demonstrating his knack for results, he swiftly ascended the ranks. In 1990, he moved to Los Angeles to join The Steven Rifkin Company as Retail Marketing Manager, playing a crucial role in the company's evolution into the Loud Records Label. Life was later recruited as the National Director of Street Promotions for A&M Records' new imprint, Tuff Break Records.

Executive Leadership and Industry Impact

Throughout his career, Life has held key executive positions, including Director of Promotion/Tour Support at Perspective Records/A&M Records, Assistant Editor of Hip Hop & R&B Music at Hits Magazine, Co-Founder and Director of Promotions at Street Life/Scotti Bros Records, Founder of Real Life Promotions, National Director of Rap Music at Warner Bros Records, National Director of Promotions at Kedar Entertainment/Universal Records, Regional Manager East Coast at TVT Records, and Senior Manager of Urban Music and Artist Development at The Orchard.com.

Current Endeavors and Community Engagement

Currently, Life is the Founder and CEO of High End Music Partners, LLC (HEMP) based in Los Angeles, CA. His company specializes in AI consultation, strategic partnerships, and curating special entertainment events centered around cannabis and HEMP. Committed to service-based leadership, Life is dedicated to enhancing the lives of his associates and clients. A tenacious leader in his community, he is an active member of The Omega Psi Phi Fraternity Inc. and the Music Icon and Legends/The Living Legends Foundation. Life holds a Master’s of Science degree in Business Management with an emphasis on Leadership from the American College of Financial Services. He is currently pursuing his law degree with a focus in Intellectual property and technical transactions.