MUSIC INDUSTRY EXECUTIVE | AI CONSULTANT | ENTERTAINMENT STRATEGIST

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Life D. Griffith, MSM, is a veteran music industry executive, AI consultant, and entertainment strategist with over 30 years of experience in the evolving digital music landscape. Having worked across nearly every facet of the industry, Life has played a pivotal role in shaping the careers of international superstars such as Erykah Badu, Chico DeBarge, A Tribe Called Quest, Run DMC, Lost Boyz, Heavy D, Snoop Dogg, Rakim and many more. His expertise in marketing, promotions, and digital transformation has contributed to his clients achieving over a dozen Grammy Awards, selling more than 100 million records, and generating more than $500 million in global revenue.

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A Legacy in Music & Innovation

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Born in Brooklyn from Belizean parents and raised in Queens, New York, Life’s journey began in 1989 as an intern at Rush Artist Management under industry moguls Russell Simmons and Lyor Cohen. Demonstrating an acute ability to drive results, he quickly rose through the ranks. By 1990, he transitioned to Los Angeles, where he played a key role in the growth of The Steven Rifkind Company, ultimately contributing to the establishment of Loud Records. 

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Throughout his career, Life has held key executive positions, including:

 

• Director of Promotion/Tour Support – A&M/Tuff Break/Perspective Records

• Assistant Editor, Hip-Hop & R&B Music – Hits Magazine

• Co-Founder & Director of Promotions – Street Life/Scotti Bros Records

• Founder – Real Life Promotions

• National Director of Rap Music – Warner Bros Records

• National Director of Promotions – Kedar Entertainment/Universal Records

• Regional Manager, East Coast – TVT Records

• Manager, Urban Music & Artist Development – The Orchard

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Embracing AI & the Future of Entertainment

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As the Founder and CEO of High End Music Partners (HEMP), LLC, Life is leading the charge in the intersection of music, artificial intelligence, and entertainment technology. HEMP specializes in AI-driven consultation, strategic partnership development, and curating high-impact music events that harness emerging digital platforms and data analytics to optimize artist reach and revenue.

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Recognizing the importance of AI in music marketing, artist monetization, and fan engagement, Life integrates cutting-edge technologies such as machine learning algorithms for audience targeting, blockchain for royalty distribution, and immersive virtual concert experiences to create sustainable business models for independent artists and major brands alike.

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Standing Out in a Competitive Industry

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With today’s entertainment industry shifting toward AI-driven insights, NFT-backed music assets, and decentralized streaming models, Life remains at the forefront of innovation. He continues to leverage his extensive industry network, strategic foresight, and expertise in AI-powered music business solutions to redefine how artists navigate and thrive in an ever-evolving digital economy.

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Leadership & Industry Influence

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A passionate advocate for artist service-based leadership, Life is an active and Life Member of Omega Psi Phi Fraternity, Inc.and plays an integral role in Veterans in Media & Entertainment. He also holds a respected position within The Living Legends Foundation and Music Icons & Legends, where he mentors the next generation of music executives and artists. He is currently pursuing his law degree from USC Gould School of law with a focus on contracts, intellectual property and Artificial Intelligence. 

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For consulting, speaking engagements, or strategic partnerships, Life D. Griffith is committed to empowering artists, young executives, and brands with future-ready solutions that drive impact and profitability in the modern music business.