Mr. Life Griffith is a highly renowned and experienced veteran music industry executive. Throughout his 30+ years in the business, he has worked in virtually all areas of the music industry and has helped guide the careers of international superstars across all genres of popular music, from Erykah Badu, Chico Debarge, Tribe Called Quest, Run DMC, Lost Boyz, Heavy D, Snoop Dogg to Rakim. Through a versatile marketing and promotions strategy his clients have garnered more than a dozen Grammy Awards, sold more than one hundred million records, and generated over $500 million dollars in global receipts.   

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Born in Brooklyn from Belizean parents and raised in Queens, New York, Life’s music career began in 1989, working as an intern for Rush Artist Management headed by Hip-Hop moguls Russell Simmons and Lyor Cohen. Quickly proving his ability to respond with results, he rose quickly through the ranks. In 1990, he moved to Los Angeles to join The Steven Rifkin Company as retail marketing manager. Life was an essential part in the growth of the company which ultimately lead to the creation of the Loud Records Label imprint. Shortly thereafter, A&M Records created their newest imprint Tuff Break Records and recruited Life as their National Director of Street Promotions.

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During his decades of serving as an music executive, he held a variety of key executive positions including Director of Promotion/Tour support at Perspective Records/A&M Records, Assistant editor of Hip Hop & R&B music at Hits Magazine, Co Founder and Director of Promotions at Street Life/Scotti Bros Records, Founder of Real Life Promotions, National Director of Rap Music at Warner Bros Records, National Director of Promotions at Kedar Entertainment/Universal Records, Regional Manager East Coast at TVT Records and Senior manager of Urban Music and Artist Development at The Orchard.com. 

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He now serves as Founder and CEO of (High End Music Partners, LLC) HEMP based in Atlanta, GA and specializes in consultation, creating strategic partnerships and curating special entertainment events. Life is personally committed to service-based leadership and improving the lives of his associates and clients.  He is a tenacious leader in his community and is an active member of The Omega Psi Phi Fraternity Inc, and the Music Icon and Legends/The Living Legends Foundation. He holds a Master's of Science degree in Business Management with an emphasis in Leadership from the American College of Financial Services.