MUSIC INDUSTRY EXECUTIVE | ENTERTAINMENT STRATEGIST | LEGAL CONSULTANT​

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Life D. Griffith, MSM, is a veteran music industry executive, legal consultant, and entertainment strategist with over 30 years of experience in the evolving digital music landscape. Having worked across nearly every facet of the industry, Life has played a pivotal role in shaping the careers of international superstars such as Erykah Badu, Chico DeBarge, A Tribe Called Quest, Run DMC, Lost Boyz, Heavy D, Snoop Dogg, Rakim and many more. His expertise in marketing, promotions, and digital transformation has contributed to his clients achieving over a dozen Grammy Awards, selling more than 100 million records, and generating more than $500 million in global revenue.

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A Legacy in Music & Innovation

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Born in Brooklyn from Belizean parents and raised in Queens, New York, Life’s journey began in 1989 as an intern at Rush Artist Management under industry moguls Russell Simmons and Lyor Cohen. Demonstrating an acute ability to drive results, he quickly rose through the ranks. By 1990, he transitioned to Los Angeles, where he played a key role in the growth of The Steven Rifkind Company, ultimately contributing to the establishment of Loud Records. 

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Throughout his career, Life has held key executive positions, including:

 

• Director of Promotion/Tour Support – A&M/Tuff Break/Perspective Records

• Assistant Editor, Hip-Hop & R&B Music – Hits Magazine

• Co-Founder & Director of Promotions – Street Life/Scotti Bros Records

• Founder – Real Life Promotions

• National Director of Rap Music – Warner Bros Records

• National Director of Promotions – Kedar Entertainment/Universal Records

• Regional Manager, East Coast – TVT Records

• Manager, Urban Music & Artist Development – The Orchard

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Harnessing Law to Shape the Future of AI & Entertainment

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Through a legal framework grounded in contracts, negotiation, copyright, and data rights, Life ensures that artists and brands not only adopt AI tools like machine learning and blockchain—but do so in a way that safeguards ownership, ensures fair monetization, and supports long-term sustainability. From negotiating licensing agreements to structuring blockchain-based royalty systems, Life is building legally sound pathways that empower artists in an increasingly automated industry.

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Redefining Industry Norms Through Legal Innovation

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With the entertainment world shifting toward decentralized platforms, NFT-backed assets, and data-driven decision-making, Life positions legal infrastructure as the foundation for innovation. His expertise allows independent artists and major labels alike to navigate new technologies with clarity and protection, turning complex legal challenges into competitive advantages.

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Leadership Rooted in Advocacy and Education

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A vocal advocate for artist rights and ethical tech adoption, Life holds leadership roles across influential organizations including Omega Psi Phi Fraternity, Inc., Veterans in Media & Entertainment, The Living Legends Foundation, and Music Icons & Legends. He actively mentors emerging executives and artists, bridging legal knowledge with strategic insight.

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Currently pursuing a law degree at the USC Gould School of Law with a focus on contracts, Intellectual Property, trademark, legal research, sync licensing and AI governance, Life is uniquely positioned to influence the legal standards that will define the future of music and entertainment.

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Partnering for a Legally Empowered Future

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Whether through consulting, speaking engagements, or strategic collaborations, Life D. Griffith is committed to providing artists, executives, and brands with legally grounded, future-ready solutions that drive innovation, protect rights, and increase profitability in the digital age.