Image by Matthew Brodeur




Life D. Griffith, MSM is the visionary behind HEMP. Life has an incredible way of translating golden ideas into strategy and executing them using his WAR (Wisdom Action Results) method. Life is a HEMP educator, a former military strategist, and veteran music executive with 25+ years experience in the business of entertainment. He has always been ahead of his time using analytical insight and problem solving skills in the business to create new opportunities. 

During his decade serving as a music executive he has held a variety of key executive positions starting as an intern at Rush Artist Management, Director of Promotion/Tour support at Perspective/A&M Records. Assistant editor of Hip Hop & R&B music at Hits Magazine. Co-Founder and Director of Promotions at Street Life/Scotti Bros Records. National Director of Rap Music at Warner Bro Records. National Director of Promotions at Kedar Entertainment /Universal Music Group and the manager of Urban Music and Artist Development at The Orchard. His past clients include Tribe Called Quest, Tragedy Khadafi, Janet Jackson, Rakim, Erykah Badu, Snoop Dogg, Outkast and many more who have won more than a dozen Grammy Awards, sold over 100 million records, and generated over $500 million dollars in global receipts under his leadership. 

He is an active member of The Omega Psi Phi Fraternity,Inc, The Living Legends Foundation and holds a Master's of Science degree in Business Management from The American College of Financial Services. Life is currently enrolled at Emory Law School in Atlanta, GA with a focus on Transactional Law.